We decided to go heavy on the animations and interactions, creating innovative front end effects. Content such as images and videos span the full size of screens, wasting no real estate, to ensure the user feels the full impact of the space. An interactive map was implemented to show the user a visual display of the facility. Storytelling copy that gave UFC Apex a clear voice and attitude was also used. In the end, a product was crafted that embodied the spirit of UFC Apex.