European Wax Center
Achieves 133% More Leads with Optimized Ad Strategy
Challenge
European Wax Center’s previous lead generation strategy was underperforming, resulting in a high cost per lead and stagnating growth. They partnered with LSM to develop a more efficient, targeted digital advertising strategy to boost results.
Results
133%
Increase in Leads Compared to the Previous Strategy
$14.80
Cost Per Lead (40% reduction)
$5,038
Increase in Average Customer Spend
Redefining Lead Generation for Scalable Growth
Faced with rising CPL and stagnant results, European Wax Center worked with LSM to overhaul their lead generation efforts. By combining audience segmentation, tailored creative, and strategic ad placements, the new campaign delivered more than double the leads at a significantly lower cost. The strategy not only increased volume but also improved customer value—driving stronger ROI and long-term impact.
Solution
To deliver impactful, scalable results, LSM implemented a three-part solution: Audience Segmentation: Identified high-converting segments and tailored messaging to each group’s unique interests and behavior patterns. Optimized Creatives: Designed scroll-stopping visuals and persuasive copy that highlighted EWC’s service benefits and unique value. Strategic Ad Placement: Deployed campaigns across high-traffic digital platforms frequented by the target audience, ensuring the message reached the right users in the right moments. This data-driven approach redefined lead generation performance—driving growth while lowering acquisition costs.
Smart Strategy. Real Results.
European Wax Center doubled its leads and increased customer value—all by investing in a lead generation strategy built on precision, performance, and personalized creative.
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