Ellie Mental Health
Boosts Conversions with Full-Funnel Digital Strategy
Challenge
As Ellie Mental Health franchisees expanded into new markets in 2024, they struggled to generate awareness and convert leads in unfamiliar regions. To accelerate visibility and appointment bookings, they needed a full-funnel advertising solution tailored for rapid growth.
Results
$10
Lower CPA on Google Search
47.45%
Increase in Google Search Conversion Rate
Faster
Campaign Ramp-Up Time in New Markets
Fueling Growth in New Markets with Full-Funnel Advertising
Ellie Mental Health turned to LSM to support franchisees launching clinics in new territories. With limited brand recognition and high competition, the need for a robust digital strategy was critical. By implementing a full-funnel campaign anchored in Programmatic advertising, LSM helped drive brand awareness, improve Google Search performance, and convert interest into appointments. The result: a measurable drop in cost per acquisition, a 47% lift in conversion rates, and faster ramp-up timelines across new locations.
Solution
To meet the needs of Ellie Mental Health’s growing franchise network, LSM delivered a comprehensive advertising approach focused on full-funnel success: Programmatic Advertising: Created top-of-funnel brand awareness by targeting broad and niche audiences in emerging markets. Re-Engagement Strategy: Used Programmatic data to retarget users through Search campaigns, driving stronger performance and lower CPA. Multi-Channel Tactics: Ran campaigns across key platforms to meet audiences wherever they were in their decision journey. Continuous Optimization: Monitored results in real time to refine targeting, adjust bids, and maximize conversions as markets evolved. This strategy created a performance loop that fueled fast, measurable success in each new location.
Strategic Awareness Meets Conversion Power
By combining Programmatic reach with performance-focused Search tactics, Ellie Mental Health franchisees gained the visibility and conversion momentum needed to succeed in competitive, new markets.
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