Mr. Rooter Plumbing
Boosts Revenue with Smarter Ad Strategy
Challenge
Mr. Rooter Plumbing partnered with LSM in mid-2024 to strengthen digital performance and grow revenue across high-priority markets. The goal: improve ROAS, increase high-value service bookings, and drive sustainable results across multiple territories—including Colorado, Tucson, and Washington.
Results
+27%
Increase in Total Sales
+79%
Increase in PPC-attributed Sales
+50%
Increase in Mainline Jobs Booked
Driving Territory Growth Through Targeted Ad Campaigns
Mr. Rooter Plumbing’s collaboration with LSM began with a focus on Colorado and expanded to include Tucson and Washington. To boost ROAS and grow bookings for high-value services like mainline jobs and excavations, LSM launched tailored ad strategies across multiple channels. From optimized landing pages to custom reporting and budget-conscious campaign improvements, the partnership quickly delivered tangible sales growth—most notably in the Colorado market.
Solution
LSM implemented a multi-pronged strategy designed to drive conversions and maximize ROI: Landing Page Optimization: Designed high-performing landing pages to convert traffic into booked jobs. New LSA Accounts: Launched localized Google Local Services Ads to improve visibility and capture ready-to-book customers. Budget Efficiency: Increased ROI by reallocating budget more efficiently across channels. Custom Reporting: Built daily ServiceTitan reporting dashboards to track real-time performance and refine strategy. Ongoing Optimization: Regularly refined campaigns based on performance data to stay ahead of shifting market dynamics. This targeted approach significantly improved performance in key territories, especially Colorado.
Performance That Scales
From local campaigns to brand-wide wins, Mr. Rooter Plumbing leveraged customized digital strategies to boost sales, increase bookings, and reduce cost—all with smarter spending.
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