Molly Maid
Strategic Advertising Boost in Conversions
Challenge
In 2024, Molly Maid – Greater Austin set out to improve both the quantity and quality of leads. Their existing digital advertising approach needed refinement to better target high-intent users and reduce inefficiencies in spend.
Results
58%
Increcrease in leads through Google Search MoM
20%
Decrease in Cost Per Click on Google Search
90%
Increase in Conversion Rate on Google
Optimizing Lead Generation with Precision and Performance
To meet rising demand and reduce cost inefficiencies, Molly Maid – Greater Austin partnered with LSM to enhance their digital advertising strategy. The plan introduced Programmatic Display to reach more qualified prospects and improve lead quality, while refining existing Google Search and LSA efforts. Through continuous data-driven adjustments, the campaign significantly increased lead volume and improved conversion metrics across key channels.
Solution
LSM launched a new Programmatic Display campaign in tandem with optimized Google Search and LSA campaigns. The strategy focused on: Audience Refinement: Using first-party data to target users with high conversion potential and build lookalike audiences. Intent-Driven Targeting: Reaching users actively searching for cleaning services via high-performing, researched keywords. Real-Time Optimization: Analyzing ad performance daily to refine targeting, placements, and messaging. Efficient Budget Use: Reducing spend waste by filtering out unqualified traffic and prioritizing higher-quality leads. The result was an integrated campaign that delivered more leads, better conversions, and lower CPC.
Precision at Scale
Molly Maid – Greater Austin saw measurable results by combining search intent strategies with programmatic precision—achieving more leads and stronger conversions, all with smarter spending.
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