Senior Helpers
186% Lead Growth with Search + SEO Strategy
Challenge
In 2023, Senior Helpers – South Orange County faced a decline in both lead volume and lead quality. They needed a performance-focused strategy to attract more qualified prospects and maximize ad spend efficiency.
Results
186.36%
Increase in Leads (Jan-May YoY)
152%
Increase in Conversions
68.62%
Decrease in Cost per Lead
Elevating Home Care Leads with Smarter Digital Strategy
Senior Helpers – South Orange County turned to LSM to overcome a drop in lead quality and volume. To solve this, we implemented a comprehensive digital advertising approach combining Google Search Ads with a new SEO strategy. By targeting high-intent users and optimizing both paid and organic visibility, the campaign drove a 186% increase in leads, improved conversion rates, and drastically lowered the cost per lead—all while increasing audience engagement.
Solution
LSM implemented a dual-channel strategy to drive both immediate and long-term lead improvements: Google Search Advertising: By using targeted keywords and leveraging first-party data, we reached high-intent users searching for in-home care services. Audience & Geo-Targeting: Optimizations were made based on user behavior, intent, and geographic relevance to increase conversion likelihood. Data-Driven Optimization: We continuously adjusted ad placements, keyword bids, and targeting criteria based on campaign insights. SEO Integration: Adding SEO best practices improved organic search visibility, drove sustained website traffic, and supported paid campaign efforts. This integrated approach enabled Senior Helpers – South OC to attract better leads while optimizing ad spend for long-term impact.
Digital Growth with Human Impact
With better targeting, smarter spend, and a refined SEO strategy, Senior Helpers – South OC gained more qualified leads and grew their presence online—without sacrificing cost-efficiency.
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