Buff City Soap
Boosting Store Visits Nationwide
Challenge
Buff City Soap, a leader in handmade soap and bath products, approached LSM to enhance their National Search Engine Marketing (SEM) strategy. Seeking a more strategic and efficient approach, they aimed to improve store visits and overall marketing cost-effectiveness.
Results
24.71% YoY
Increase in store visits
24%
Dollars/store visit improved YoY
64.49% Avg
Increase in store visits through 2023 Q3
Optimizing SEM for Nationwide Growth
Buff City Soap, known for its handmade soap and bath products, partnered with LSM to improve the performance of its National SEM campaigns. Focused on driving more store visits and lowering marketing costs, the campaign emphasized keyword optimization, compelling ad creative, and strategic geo-targeting. The results were substantial—delivering double-digit growth in store traffic and marketing efficiency.
Buff City Soap: National SEM Success in Q3 with LSM
Buff City Soap teamed up with LSM to refine and elevate their National SEM strategy. Through targeted keyword research, compelling ad copy, and strategic geo-targeting, LSM delivered a data-driven campaign that significantly increased store visits and improved cost-efficiency. The Q3 results speak for themselves: a 24.71% YoY increase in store visits and a 24% improvement in $/store visit—showcasing the power of a well-optimized SEM strategy in a competitive market.
Solution
To address Buff City Soap's SEM challenges, we implemented a comprehensive and data-driven strategy aimed at optimizing various elements of the SEM campaign. Key components of our solution included: Keyword Optimization: We performed extensive keyword research to determine optimal key terms for Buff City Soap’s products. This allowed for enhanced ad campaigns that ultimately maximized visibility to potential new customers. Ad Copy Refinement: While crafting compelling and engaging ad copy, we focused on highlighting messages that aligned with Buff City Soap's unique selling attributes and place heavy emphasis on the quality of their products. Geo-Targeting: Through comprehensive keyword research, we pinpointed high-performing terms for Buff City Soap's products, optimizing ad campaigns for relevant search queries, and ensuring maximum visibility to potential customers actively seeking handmade bath products.
From Clicks to Customers
By refining their National SEM strategy, Buff City Soap turned digital interest into real-world foot traffic—boosting store visits and improving cost-efficiency across the board.
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