Five Star Painting
Sees 300% Growth in Visibility with Strategic Ad Optimization
Challenge
In 2024, Five Star Painting – Mandeville was struggling to generate sufficient lead volume and quality. They needed a smarter, more targeted approach to digital advertising to regain traction in a competitive market and attract qualified local customers.
Results
300%
Increase Impressions on Google LSA
49%
Decrease in CPL on Google Search (MoM)
24%
Increase In Leads via Google LSA
Turning Clicks into Customers with a Smarter Ad Strategy
To help Five Star Painting – Mandeville combat declining lead performance, LSM developed and implemented a data-driven digital advertising strategy. By refining Google Search and LSA campaigns, leveraging First Party Data, and targeting high-intent audiences, the campaign significantly boosted visibility and conversions. The result: more qualified leads, lower cost per lead, and greater ad efficiency across the board.
Solution
LSM deployed a multi-layered strategy to boost performance across both Google Search and Local Services Ads: Keyword & Audience Targeting: Identified high-performing keywords and used First Party Data to refine audience segments and create lookalike audiences. Ad Placement Optimization: Continuously adjusted ad placements based on real-time performance data to increase exposure and engagement. Search Intent Focus: Targeted users actively searching for painting services, ensuring ad dollars went toward high-potential conversions. Performance Monitoring: Maintained a data-driven feedback loop to quickly adapt strategies in response to market shifts and search trends. This approach created a measurable and lasting impact on Five Star Painting – Mandeville’s lead generation success.
Precision Targeting. Proven Results.
With a fine-tuned ad strategy and real-time optimizations, Five Star Painting – Mandeville gained more leads, more clicks, and more visibility—without overspending.
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