City of Las Vegas
A large scale redesign for a public facing website
![](https://assets-global.website-files.com/646af98a3aec891a244cd1e6/64f6ce5f4ac874f5718d6324_Frame%20162.png)
Challenge
The number of different user types (residents, tourists, businesses, etc.) provided a challenge in organizing and presenting content in a way that allows each user to quickly access the content they need, yet remains simple and easy to navigate for everyone.
Results
34%
Decrease in bounce rate
80%
Increase in overall site session
60%
Increase in organic search traffic
![](https://assets-global.website-files.com/646af98a3aec891a244cd1e6/64f6d1bdfcde0908ec9c49a1_Frame%20160.png)
A strategic partner
The City of Las Vegas sought a strategic partner to undertake a large scale redesign of their public facing website. The website serves as the central communication hub between the city and its many different users from tourists to business owners.
![](https://assets-global.website-files.com/646af98a3aec891a244cd1e6/64f6cfbbe8c6230384f8bc00_Frame%20168.png)
![](https://assets-global.website-files.com/646af98a3aec891a244cd1e6/64f6cfbf54e53ad531ad67fe_Frame%20172.png)
![](https://assets-global.website-files.com/646af98a3aec891a244cd1e6/64f6cfc2ddf84cf40299a4eb_Frame%20173.png)
![](https://assets-global.website-files.com/646af98a3aec891a244cd1e6/64f6cfd277ade53deb468585_Frame%20174.png)
![](https://assets-global.website-files.com/646af98a3aec891a244cd1e6/64f6cfd6a4624a7f0c69cb2a_Frame%20175.png)
![](https://assets-global.website-files.com/646af98a3aec891a244cd1e6/64f6cfdb5fd713ec4fcb4b1f_Frame%20176.png)
![](https://assets-global.website-files.com/646af98a3aec891a244cd1e6/64f6cfe1a875b57719ec7ea8_Frame%20177.png)
![](https://assets-global.website-files.com/646af98a3aec891a244cd1e6/64f6cfe794370bcdf0c9df8d_Frame%20178.png)
![](https://assets-global.website-files.com/646af98a3aec891a244cd1e6/64f6d1cfbe0d05a4a072f374_Frame%20160%20(2).png)
Solution
Working closely with key members if the City of Las Vegas Government, LSM performed and in-depth analysis of each user type, their needs, and the most sought after content. Using this information, the Design team then thoughtfully crafted a series of unique page layouts optimized to display each type of content, allowing the client to easily update content and provide all users with a pleasant, seamless experience.
The Design
By creating a series of unique page layouts we were able to provide all users with a pleasant, seamless experience.
We've seen huge results. In between LSM and the city working together, we've had a really successful campaign in actually bringing people to Las Vegas.
![](https://assets-global.website-files.com/646af98a3aec891a244cd1e6/64e4ff4b1275a0b6d3cb1ea0_screencapture-lasvegasnevada-gov-2023-08-07-11_46_41%201.png)
More work
![](https://assets-global.website-files.com/646af98a3aec891a244cd20c/6488590ac7024e5119995242_Exclude.png)
Let’s Chat
Ready to discuss your project?
Schedule a free consultation with an LSM marketing specialist to find out more information about our full-service marketing and web development services.