City of Las Vegas

A large scale redesign for a public facing website


The number of different user types (residents, tourists, businesses, etc.) provided a challenge in organizing and presenting content in a way that allows each user to quickly access the content they need, yet remains simple and easy to navigate for everyone.



Decrease in bounce rate


Increase in overall site session


Increase in organic search traffic

A strategic partner

The City of Las Vegas sought a strategic partner to undertake a large scale redesign of their public facing website. The website serves as the central communication hub between the city and its many different users from tourists to business owners.


Working closely with key members if the City of Las Vegas Government, LSM performed and in-depth analysis of each user type, their needs, and the most sought after content. Using this information, the Design team then thoughtfully crafted a series of unique page layouts optimized to display each type of content, allowing the client to easily update content and provide all users with a pleasant, seamless experience.

The Design

By creating a series of unique page layouts we were able to provide all users with a pleasant, seamless experience.

Huge Results

We've seen huge results. In between LSM and the city working together, we've had a really successful campaign in actually bringing people to Las Vegas.

Michael Sherwood
City of Las Vegas

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