Paul has been in the marketing industry since 2000, starting with website development, lead capture, and lead nurturing until 2012. He then moved full-time into paid SEM but continued to maintain his expertise in web development and SEO. Over his career, Paul has held several client-facing roles, including Account and Project Manager, Brand Director, and Client Services leadership since 2015. For Paul, building relationships with his clients is the #1 priority. He believes that getting to know his clients and their businesses is essential to providing the best possible service experience and fostering loyal relationships. Paul's team works to understand their clients' needs, challenges, and successes, setting clear expectations and educating them to create the best possible foundation for these relationships.